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Meta has published a new set of holiday planning guides for marketers, which are designed to help guide strategic planning as brands head into the last quarter of the year.
The company has several different festive season guides available, including an artificial intelligence-focused overview, an agency guide and a creative explainer.
Meta also published an SMB-focused guide, which includes a range of stats and data points focused on using apps for gift research and general shopping engagement.
That guide also includes an SMB checklist to help maximize holiday opportunities.
There's also ad creation pointers and tips to help with strategic planning:
Meta also published a playbook for more advanced advertisers, which includes additional stats on shopping-related behaviors across its apps.
There’s also guidance on ad setup priorities and a checklist for optimizing product listings.
Meta is steadily ramping up its holiday planning push with a range of resources that highlight the value and viability of its platforms as key product discovery and connection tools.
Meta’s Festive Season Insights Center includes multiple features designed to assist with planning and these new guides provide updated information on key trends.
